Serious Support by Lidl

This year, the famous German supermarket Lidl has decided to take a step further and show their support for the Women’s Gaelic Football (in Ireland), and here is the original campaign they are making...

"Women’s Gaelic Football is an amateur sport. It’s premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl’s sponsorship has been a driving force behind the increased popularity of women’s Gaelic Football in the last 3 years. For this campaign they re-created the team jersey, using products exclusively available in Lidl, for every county, big and small. It was a labour of love."

Advertising Agency: BBDO Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Niamh Fahey
Copywriter: Des Kavanagh
Photographer: Trevor Hart
Agency Producer: Georgia Stevenson
Retouching: Dona Gorska
Production Styling: Eleanor Harper
Food Styling: Elayna Rudolphy

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