Times Change Campaign - Duracell

Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell battery.

I am not sure if is true that Duracell lasts 10 years in storage, but let me say that I loved these fiction stories! ;)

Advertising Agency: Grey, Johannesburg, South AfricaAdvertising
Chief Creative Officer: Fran Luckin
Executive Creative Director: Glenn Jeffery
Copywriter: Jeff Harvey
The source is Ads Of The World.

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