A shocking way to make us understand that Nature Can't Adapt To Everything for the Origens
store in Brazil.
Campaign for Origens, a clothing store that fights for the preservation of the environment. A percentage of the profit for some collections is donated to NGOs. This campaign's objective is to alert people on the dangers of littering the ocean. Nature can't adapt to everything.
Advertising Agency: Avalanche Vitória, Espírito Santo, Brazil
Creative Director: Ricardo Montenegro
Art Directors: Álvaro Carvalho, Leandro Werneck, Lucas Santana Aguiar
Copywriters: Leandro Werneck, Álvaro Carvalho, Agnelo Sampaio
Account Manager: Rivane Maia
Client Approval: Rafael Mello de Miranda
Retouching / 3D: Adhemar Ribeiro
Labels: Advertising, Environment, Naturalesa, Nature