Cleland Wildlife Park is a unique destination in that it encourages visitors to explore and interact directly with the native animals in their natural environment.
With ‘nature as their guide”, visitors are free to interact and explore at their own pace.
To bring this metaphor to life, they created a series of animal executions that parodied the iconic Instagram series of images where a girlfriend leads her unseen partner by the hand, on adventures around the world.
Each execution features an iconic Australian animal leading a visitor through their distinct natural environment.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director: Jonathan Pagano
Agency Producer: Shannon Sullivan
Copywriters: Parris Mesidis, Nic Maumill
Photographer: Richard Lions
Finished Artist: Jonathan Gibb
Retoucher: Paul Munzberg
Account Director: Ana Coelho
Account Managers: Laura Prior, Laura Kirchner
Labels: Advertising, Animals, Cute, Photography