Made By Pandas, for Pandas

Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Solution: The Panda Font. A font made by Pandas for Pandas.

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director / Typographer: Akihiko Ono

Web Designer: JK Chekpo

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